Entering 2020, the events business was booming. Once the COVID-19 pandemic hit, events were postponed, canceled or reworked as virtual events. In this episode, Macey Ley, an independent creative director and event strategist from Atlanta, discusses the ripple effect on the meetings and events industry, how tactics quickly evolved to rebuild events and communicating change. We also talk about the importance of content in a digital world, the role of technology and the future of events.
Macey Ley is an independent creative director, event strategist and visual artist from Atlanta. She focuses heavily on immersive human experiences and develops forward-thinking creative strategies and experiential marketing concepts for events and brands in a range of B2B and B2C industries, including health care, education, transportation, technology and hospitality. She has produced events and activations in some of the world’s leading meeting and event spaces with premier hospitality and AV brands and leads companies through the design process for virtual events. She also helps companies rebuild in-person events to virtual experiences from content and show-flow overhaul and live broadcast production to digital campaigns that attract new audiences and social media engagement that keeps them interested.