Before You Launch That New Campaign…

Before You Launch That New Campaign…

Old Navy’s 2011 holiday campaign invited “customers to ‘Come fun, Come all’ and experience the secret source of all Old Navy fun—the place where the brand’s quirkiest ideas are born and tested,” a place Old Navy called “Funnovations, Inc.” Sounds like a fun...
Ads We Like: Bacon’s Just as Good as Cash

Ads We Like: Bacon’s Just as Good as Cash

Here at Gavin, we live to excite clients with inventive solutions. And, we believe it’s important to give props to companies both big and small who are doing the same. A great example is Kraft Foods Group. As part of its approach to “agile marketing” — a switch from...