How Did You Navigate the Cultural Stressors For 2022? 2022 was the year of teams working beyond capacity as the demands of your clients increased, and the talent pool shrank. Add to that the growing complexity of the virtual workforce, and this year was likely the...
So, you want to reach new potential customers for your business. Maybe you want to build your email list or make more sales. No matter your goal, the first step is to identify and cultivate those potential customers for your products or services. This is called lead...
Rebranding is more than just editing a logo or tagline – it can affect the public’s image and perception of your entire business. This can be a daunting project but fear not. Use these examples of rebranding to figure out if it is the right direction for your...
Thinking of rebranding? That will inevitably mean redesigning your logo. While there is no one “right” way to rebrand, new logo designs can cause mild to major audience uproar. Doing so at the right time and in the right way is key to succeeding and maintaining your...
Having a good product is only half the battle. Without knowing who you want to buy it, you risk wasting valuable marketing time and dollars. Getting specific about who your customer is will make you stand out from the crowd and ultimately increase your leads....
So you want to build the best marketing campaign ever with the greatest ROI? Start by making your campaign integrated (read: cross-promotional). When you’re developing an integrated marketing campaign, think through your target audience’s every day. From morning to...
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